Case Study: Harbour ISP achieves 42% of national fibre and fixed wireless sales with The Walk Agency's integrated campaign

Harbour ISP drives 42% of national fibre and fixed wireless sales with The Walk Agency

The Walk Agency was engaged by Harbour ISP, a regional Australian internet service provider. The customer's challenge was to build on its success in the rural satellite market and increase its market share for fibre and fixed wireless nbn connections in its Central West NSW operational area, against larger competitors.

The solution was an integrated cross-channel "Race you" campaign that positioned Harbour ISP as the local speed leader. The Walk Agency executed the strategy across TV, radio, print, direct mail, social media, and search. The campaign was highly successful, with the targeted region accounting for 42% of Harbour ISP's national fibre and fixed wireless sales during the activity.

Harbour ISP