Case Study: Harbour ISP achieves lower-cost lead generation with The Walk Agency

Harbour ISP cuts cost per lead by 75% with The Walk Agency

Harbour ISP, an Australian internet service provider, was facing high costs for leads generated through a comparison website. As a challenger brand preparing for the nationwide rollout of the nbn, they needed a more cost-effective way to reach new customers. Harbour ISP engaged The Walk agency to see if marketing could deliver more leads for the same budget.

The Walk developed an integrated digital marketing strategy using a mix of search, display, and social ads to drive traffic to an optimized landing page. A key tactic was a timed promotion offering one year of free internet to incentivize action. The Walk's campaign successfully reduced the cost per lead by 75%, increased the number of leads by 423%, and achieved a click-through rate over 100 times the industry average.

Harbour ISP