Case Study: Great Eastern Life Insurance achieves 5,645% ROI with The Walk Agency’s integrated multi-touch campaign

Great Eastern Life Insurance achieves 5,645% ROI with The Walk Agency

The Walk Agency worked with Great Eastern Life Insurance, the oldest life insurance group in Singapore and Malaysia. The customer's challenge was to recognize and celebrate the success of its sales agents while simultaneously engaging its customer base through a complex promotion that merged rewards and recognition.

The Walk Agency implemented an integrated, multi-touch marketing campaign featuring personalized print mailers, eDMs, a dedicated website, and social media components. This solution generated a 5,645% ROI, achieved a 28% eDM click-through rate, and drove 19% of all web traffic from social media, effectively opening the door to new sales opportunities.

Great Eastern Life Insurance