Case Study: Arq Group simplifies a complex ANZ chatbot pilot with The Walk Agency

Arq Group captures 4 stakeholder interviews in 1 day with The Walk Agency

The Walk Agency was engaged by Arq Group, a leading Australian provider of digital solutions, to help them tell the complex story of an innovative chatbot pilot they developed for ANZ Bank. The challenge was to create an easily consumable case study that could eloquently explain the highly technical project, which leveraged artificial intelligence and machine learning, to potential customers.

The Walk Agency's solution was to produce a video case study. They conducted in-depth interviews with key technical and project stakeholders from both Arq Group and ANZ Bank, crafting a script that guided subjects to speak naturally while covering all necessary details. The Walk Agency managed the complex project with multiple senior stakeholders, filming on two locations in a single day to efficiently capture the story. The result was a highly accessible video that successfully highlighted the project's innovation and success for Arq Group.

Arq Group