Case Study: Amazon Web Services grows community engagement with The Walk Agency

Amazon Web Services achieves best global market growth rate with The Walk Agency

Amazon Web Services (AWS) faced the challenge of engaging its passionate and growing community of developers in a highly competitive cloud marketplace. They engaged The Walk Agency to capture authentic community stories and turn them into marketing assets to drive further engagement and counter efforts from competitors like Google and Microsoft.

The Walk Agency executed a multi-channel campaign by producing a raft of content, including video testimonials, event hype reels, social assets, and a user group guide. This solution successfully contributed to AWS Australia achieving its best growth rate of all markets globally and met or exceeded all set KPIs.

Amazon Web Services