Case Study: Transact boosts sales and ROAS for Company X with WakeupData

Transact - Customer Case Study

Transact helped Company X, a B2C e-commerce business operating four brands across four markets, tackle the challenge of increasing sales while keeping ROAS healthy. To support this goal, they worked with WakeupData and focused on improving Shopping campaigns through better product feed optimization and data-driven testing.

Using WakeupData’s feed management platform and scraping capabilities, Transact revamped the product feeds and validated the changes with A/B testing. The results were strong: clicks increased by 41%, impressions by 21%, advertising costs dropped by 40%, conversions rose by 77%, and ROAS improved by 20%.

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