Case Study: Salling Group achieves improved data quality and boosted ROI/ROAS with WakeupData

Salling Group - Customer Case Study

Salling Group, Denmark’s largest retailer with brands like Føtex, Netto and Bilka, set out to become the leading player in Danish e‑commerce by creating simple, personalized online shopping experiences. To gain full control of internal and external product data quality and to speed up feed processes, Salling Group partnered with WakeupData and adopted WakeupData’s data feed management platform.

WakeupData ran a two‑month transition with active Customer Success support to migrate all feed management and product image transformations onto its platform, enabling SAP feed modifications and merging delivery timeframe data. WakeupData’s platform became Salling Group’s central hub for data quality and faster workflows, and helped boost ROI and ROAS on Google Ads through automated bidding and feed‑driven pricing strategies.

Salling Group

Jens Pytlich

Digital Marketing Manager