Case Study: Independent wholesaler Quickparts boosts CTR and ROAS while cutting ad costs with WakeupData

Quickparts - Customer Case Study

Quickparts, a longtime appliance-parts wholesaler that runs B2B and B2C webshops, faced rapidly growing and complex product feeds with items having 20+ MPNs and brands, messy raw data, and limited ability to adjust listings from their webshop. To resolve this they turned to WakeupData’s feed marketing and feed optimization solutions to clean, merge and make their large feeds more agile and searchable.

WakeupData optimized and merged feeds, reducing errors in Google Merchant Center, Facebook and PriceRunner, which led to lower cost per item, improved click-through rates and a notable increase in ROAS after the November 2018 feed merge. Quickparts saw improvements almost overnight from the first optimization and further gains within weeks after the second, with ongoing WakeupData optimizations planned to drive even better CTR and ROAS.

Quickparts

Hans-Henning Neilsen

E-commerce Manager