Case Study: Plantorama achieves 46% more store visits and 9% higher conversions with WakeupData

Plantorama - Customer Case Study

Plantorama, a Danish family business with 13 stores, needed to send optimized product data to multiple sales and marketing channels (Facebook Dynamic Product Ads, Google Shopping, Google LIA, iPaper, Raptor, Agillic) and avoid wasting ad budget on out-of-season items. They engaged WakeupData’s feed management platform to centralize, transform and deliver accurate omnichannel product feeds.

WakeupData implemented data structuring, transformation rules and custom labels, and set up Google Shopping and Google Local Inventory Ads to filter out unavailable or out-of-season products and improve targeting. As a result, Google LIA drove a 46% increase in store visit rate and a 9% higher conversion rate versus traditional Google Shopping ads, with WakeupData continuing to provide ongoing feed management and support.

Plantorama

Aske Nielsen

Ecommerce Manager