Case Study: OMD Finland achieves self-service feed transformation and major time savings for dynamic programmatic campaigns with WakeupData

OMD Finland - Customer Case Study

OMD Finland, a digital marketing agency managing ecommerce campaigns for hundreds of clients, faced a challenge when taking over a client’s programmatic operations: launching a dynamic retargeting and prospecting pilot using feed-driven banners and SEM feeds. The campaign required nine banner variations that dynamically showed the latest cars to users who had viewed specific models, so OMD Finland needed reliable feed transformation and filtering to make the client’s product data usable for dynamic ads. They turned to WakeupData’s feed transformation solution.

WakeupData transformed and filtered the client feed into a format compatible with OMD Finland’s ad servers and dynamic banners, and its customizable expressions let the team shape and fetch model-, price- and attribute-specific data without developer support. As a result, WakeupData reduced the need for time-consuming in-house or outsourced programming and ongoing maintenance, enabling faster campaign setup and significant resource and time savings for OMD Finland.

OMD Finland

Joni Helminen

Senior Manager