Case Study: Legeakademiet achieves 61% more conversions and 10× ROAS with WakeupData

Legeakademiet - Customer Case Study

Legeakademiet, an ecommerce toy store founded by Jane Vestergaard and Ann Riemer, faced underperforming Google Shopping ads because their basic product feed lacked the data quality needed to drive better results. To boost shopping feed performance they engaged WakeupData, using its feed marketing services to move beyond a minimal feed setup.

WakeupData imported Legeakademiet’s feed with its Connect service and used Supercharge to scrape the site for product numbers, descriptions and additional images, then enriched the export feed (titles, images, descriptions), mapped Google categories, added product type, GTINs, MPNs, age groups, dynamic shipping prices and filtered out-of-stock items. The WakeupData solution delivered clear gains: 61,22% more conversions, 131,25% higher conversion value and a 10X return on ad spend.

Legeakademiet

Jane Vestergaard

Founder