WakeupData
22 Case Studies
A WakeupData Case Study
iProspect faced time-consuming gaps in product feeds—missing GTIN/EANs, images and metadata—that limited channel coverage and campaign performance. To solve this, iProspect partnered with WakeupData, using their feed enrichment solution and on-demand web-crawl tool to manage content via CSV and extract product identifiers and assets from manufacturer sites and databases.
WakeupData implemented automated crawling and date-based filtering to regularly update and enrich feeds, allowing iProspect’s clients to populate entire product catalogues and introduce items to new marketing channels. The result for iProspect has been increased product coverage, faster feed updates and improved visibility and conversion thanks to more complete, up-to-date product data from WakeupData.
Ruth Marbæk Barrit
Head of PPC