Case Study: Nettrafikk helps Festmagasinet boost Google Shopping conversions with WakeupData

Increasing ecommerce conversions through data feed optimization

Nettrafikk helped Festmagasinet, a Norwegian costume retailer with both physical stores and a busy ecommerce site, improve its Google Shopping performance. Before working with WakeupData, Festmagasinet struggled to consistently reach its goals because standard product categorization did not fit their seasonal sales model, where timing around events like Halloween, Christmas, Easter, and New Year was critical.

WakeupData implemented Custom Labels in the product feed so Festmagasinet could segment products by seasonality and other campaign priorities. This let Nettrafikk adjust bids on the right product groups at the right time, delivering strong gains: impressions rose 168.5%, clicks increased 20%, and conversions grew 3% year over year.

Nettrafikk