Case Study: Kvantum achieves higher conversions and lower CPC with WakeupData feed optimization

How Google Feed Optimization boosts conversions

Kvantum, a digital marketing agency, faced the challenge of improving performance for a client’s Google Shopping campaigns during a high‑competition period. To add value to their clients’ feeds they partnered with WakeupData, using WakeupData’s feed management platform and Google feed optimization services to clean, enrich and structure product data.

Using WakeupData, Kvantum implemented feed optimizations on 13 Nov 2018—improving titles, descriptions, categorizations, EAN/GTINs, pricing and inventory details—which produced more relevant impressions and clicks while keeping CPC stable. Over a 14‑day period versus the same dates in 2017 the campaign delivered substantially more clicks and lifted conversion rate from 1.08% to 3.33%, demonstrating measurable impact from WakeupData’s feed management.

Kvantum