Case Study: GrejFreak achieves a 153% boost in conversion value and 88% lift in impression share with WakeupData

GrejFreak - Customer Case Study

GrejFreak, a Danish online retailer, needed to boost conversion rates and make better use of its website traffic by increasing impression share and conversion value across sales channels. To address these goals they partnered with WakeupData, using WakeupData’s Connect, Supercharge and Expand services to focus on improving their Google Merchant Center categories and product feed quality.

WakeupData updated GrejFreak’s data management profile, enriched the feed with improved Google product titles, descriptions and images, added special filters, and applied content globalisation through data quality management. As a result WakeupData’s implementation drove an 88% increase in daily impression share and a 153% increase in total conversion value just one day after setup.

GrejFreak

Kristian Juel Rasmussen

Co-founder