Case Study: El-Salg achieves higher traffic and lower cost of sale with WakeupData

El Salg - Customer Case Study

El Salg needed to clean and optimize its product data to ensure high-quality feeds across sales and marketing channels and to upload its catalogue to the most relevant channels in a simple, effective, and affordable way. WakeupData was engaged, using its Connect and Crawl solutions to tackle feed and content optimization across platforms.

WakeupData transformed El Salg’s catalogue by optimizing titles, descriptions and attributes per channel, enriching feeds (for example by scraping GTINs) and using a comparison sheet to pinpoint improvements. WakeupData’s feed optimizations drove higher visibility and increased traffic to El Salg while decreasing their cost of sale immensely.

El Salg

Birgitte Ingwersen

Marketing Manager