Case Study: NB Digital achieves record revenue and a 164% Black Friday CTR lift with WakeupData's Image Transformation

Delivering quality eCommerce experiences through Image Transformation

NB Digital, founded by Niklas Bruun, is an eCommerce-focused agency helping brands scale social media advertising and automate processes while expanding internationally. Facing the need to boost creative performance and simplify feed management for clients like Sofa.dk, NB Digital turned to WakeupData’s feed management platform and Image Transformation tool to streamline daily operations and deliver more engaging ad creative.

WakeupData implemented dynamic Image Transformation templates via the WakeupData Hub and Field Conversions to auto-calc discounts, prices, VAT and apply borders, logos and messaging across product sets. The solution—backed by WakeupData’s support—helped Sofa.dk break revenue records and produced a 163.76% increase in click‑through rate for Black Friday ads versus October (vs. a 1.26% CTR decrease for ads without the template), demonstrating clear, measurable uplifts.

NB Digital

Niklas Bruun

Founder