Case Study: Aira achieves optimised product feeds and improved PPC efficiency with WakeupData

Aira - Customer Case Study

Aira, an award-winning digital marketing agency, needed a reliable way to ensure product data was sent in the right format to multiple channels and optimised for campaign performance. To support their multi-channel paid media and automation-led approach, Aira partnered with WakeupData and adopted the WakeupData platform for data feed management and Google Shopping feed optimisation.

WakeupData implemented its feed management platform to clean, optimise and distribute Aira’s product feeds, freeing the agency to focus on strategy and campaign optimisation. As a result, Aira reported increased operational efficiency and better placement of clients’ products—such as Just Tyres—on Google Shopping Ads; the case study notes improved feed accuracy and campaign readiness, though no specific numeric metrics were published.

Aira

Byron Marr

Paid Media Consultant