Case Study: Grain de Malice improves supply chain visibility and ETA accuracy with Wakeo

How supply chain visibility provides a competitive advantage for Grain de Malice

Grain de Malice, a fashion retailer with 200 stores across France and Belgium and a growing e-commerce business, faced the challenge of improving visibility across its import supply chain. The company needed help planning sea shipments port-to-door for its France-bound flows, improving data reliability and ETAs, and optimizing transport spend. Grain de Malice used the Wakeo platform for global supply chain visibility.

Wakeo implemented a consolidated shipment view in a single platform, with sea shipment tracking, proactive automated alerts, and analytics on transit time and carbon footprint. The results included 95% ETA accuracy 15 days in advance, better anticipation of arrival dates, and improved coordination across the company through ERP sharing. Wakeo helped Grain de Malice strengthen supply chain control and efficiency, even during disruptions such as Covid, the Suez Canal issues, and congestion.

Grain de Malice

David Bailler

Leader Supply Chain