Case Study: Michelin achieves resilient supply chain visibility with Wakeo

How Michelin builds a resilient supply chain with real-time visibility

Michelin, the global tire manufacturer operating in more than 175 countries, needed better visibility across its complex intercontinental logistics network. The company struggled with fragmented data, limited ocean freight tracking, and insufficient accuracy on in-transit inventory, which made it harder to manage delays, reduce demurrage and detention costs, and avoid stock issues. Michelin chose Wakeo’s real-time multimodal visibility platform to help address these challenges.

Wakeo implemented an all-in-one visibility solution for Michelin, providing accurate ETA updates, alerting, analytics, CO2 calculations, and easy integration with Michelin’s TMS, ERP, and partner systems. With Wakeo, Michelin can manage shipments on a single platform, collaborate more efficiently with transport providers, anticipate delays in real time, and improve stock-in-transit calculations. The result has been greater control, efficiency, and resilience across supply chain operations, especially during major disruptions such as the Panama Canal and Red Sea crises.

Michelin

Julien Peignot

Lead Process Engineer Intercontinental Logistics