Case Study: a long-standing theatrical costume provider achieves year-round growth with Wakefly's PPC optimization

The Costumer drives year-round growth over 10+ years with Wakefly

The Costumer, an employee-owned provider of theatrical costumes and production services, needed a digital marketing strategy to drive consistent, year-round traffic and promote its diverse inventory beyond peak seasonal demand. To meet this challenge, they partnered with Wakefly for PPC management services.

Wakefly implemented a strategic, multi-channel approach using a mix of Search, Shopping, and Performance Max campaigns. This solution, enhanced by a transition to the Shopify platform for better Google ecosystem integration, expanded The Costumer's reach and grew its customer base. Over more than a decade of collaboration, Wakefly has driven measurable performance improvements and year-round growth for The Costumer.

The Costumer