Case Study: Shaw Sports Turf boosts website performance and digital marketing with Wakefly

Shaw Sports Turf modernizes its site after 3 years with Wakefly

Shaw Sports Turf, an American-owned manufacturer of high-performance artificial turf, partnered with Wakefly to migrate their website from WordPress to Kentico. After three years on their previous site, they needed to expand content and functionality to better showcase projects and improve their SEO performance.

Wakefly began by conducting research to inform a new site design and information architecture. The solution included a redesigned website highlighting high-quality imagery, a streamlined rep locator tool, and a robust tagging structure for improved searchability. Additionally, Wakefly implemented a multi-channel Google and Facebook Ads strategy to drive quality traffic. This ongoing digital marketing partnership, which began in 2018, has helped Shaw Sports Turf refine its strategy and adapt to evolving market conditions.

Shaw Sports Turf