Case Study: HarborOne Bank improves user experience with Wakefly’s Kentico website redesign

HarborOne Bank boosts page views 38% with Wakefly

HarborOne Bank, a financial institution serving eastern Massachusetts and Rhode Island, needed to improve the user experience of their existing website. They engaged vendor Wakefly for its Kentico expertise to undertake a design refresh and re-architecture of their content.

Wakefly implemented a mobile-first Kentico EMS solution, which included a complete re-architecture of content and user flows. The results were significant, with year-over-year improvements including a 38% increase in page views and a 149% increase in average session duration. Wakefly continues to act as an extension of the bank's marketing team, handling ongoing web development and hosting.

HarborOne Bank

Adam Cupples

VP Digital Marketing Officer, HarborOne Bank