Case Study: First American Equipment Finance achieves a more consistent web experience with Wakefly

First American Equipment Finance consolidates 16 websites with Wakefly

First American Equipment Finance, a subsidiary of City National Bank, faced the challenge of managing a fragmented online presence across 17 separate websites and an outdated Kentico CMS. They partnered with Wakefly to consolidate these sites, upgrade their platform, and create a more consistent experience for visitors while reducing operational complexity for their marketing team.

Wakefly implemented a solution by migrating all content into a single Kentico 12 website with a unified global navigation. They created new widget-based templates to give the marketing team easy editorial control. This project resulted in a better user experience, reduced duplication of efforts, and lower ownership costs. Wakefly's work also improved the company's organic rankings, long-term lead generation, and brand awareness.

First American Equipment Finance