Case Study: ECHO achieves a more user-friendly, visually engaging website with Wakefly

Echo streamlines 6,600-dealer product navigation with Wakefly

Echo, a worldwide leader in professional-grade outdoor power equipment, partnered with Wakefly to address a website that poorly represented its brand and offered a subpar user experience. Their challenge was to rebuild echo-usa.com to improve navigation and better organize their extensive product and accessory lines.

Wakefly implemented the Kentico Xperience 13 CMS to create a new site with intuitive drag-and-drop content management, eliminating the need for developer intervention for daily updates. The solution featured clean navigation, advanced product filtering and comparison tools, and a custom technical documentation search. As a result, Echo's marketing team gained full autonomy over content, and the site now effectively showcases products with an improved user experience.

Echo