Case Study: Atlas Van Lines improves website UX and lead generation with Wakefly and Kentico Xperience

Atlas Van Lines improves website UX in 2017-2022 with Wakefly

Atlas Van Lines, a leader in the transportation and logistics industry, faced challenges with its website's user experience, where important information was difficult to find. This hindered their ability to generate leads through quote requests. They partnered with vendor Wakefly to undertake a website redesign and migration using the Kentico Xperience platform.

Wakefly implemented a new Kentico Xperience 13 MVC site with a redesigned aesthetic and improved navigation. The solution strategically placed call-to-action components to encourage quote requests and provided the marketing team with flexible, widget-based content editing. This improved user experience successfully met Atlas's key objective of generating more moving service leads.

Atlas Van Lines