Case Study: APB Speakers modernizes digital presence with Wakefly

APB Speakers boosts conversions 0.35% with Wakefly

APB Speakers, a global leader in connecting organizations with influential speakers, collaborated with Wakefly to upgrade their website from Umbraco V7 to V13. Their challenge was to modernize the platform's backend for improved performance and scalability while preserving their existing site's design and user-friendly functionality.

Wakefly carefully rebuilt the backend on Umbraco V13, developed custom templates, and enhanced the site with advanced search capabilities. The vendor also optimized APB Speakers' Google Ads account, restructuring campaigns and refining keyword strategy. The results included a 0.35 conversion rate increase, a 0.73 improvement in click-through rate, and a 0.34 decrease in average cost-per-click.

APB Speakers