Case Study: Sgro’s Barbershop streamlines appointments and delights customers with Waitwhile

Waitwhile powers Cleveland-based, family-run Sgro’s Barbershop with intuitive appointment scheduling

Sgro’s Barbershop, a family-run Cleveland barbershop, had to abandon its long-time walk-in model during COVID-19 and quickly find an easy-to-use appointment scheduling system that customers of all ages could adopt. The shop needed a simple way to reopen under new rules without overwhelming staff with phone calls or manual scheduling.

Waitwhile provided intuitive appointment scheduling that Sgro’s could set up in about an hour, then use to manage bookings, staff calendars, reminders, and customer communication. The shop stayed appointment-only after restrictions lifted, booked 6,700+ appointments in 2021, eliminated wait times, and gained operational visibility through centralized data and analytics—all while improving the customer experience and increasing its appeal to new customers.

Sgro's Barbershop

Trish Sgro

Owner