Case Study: Scarefest Scream Park reduces wait times and boosts revenue with Waitwhile

Scarefest Scream Park delivers frights, terrors, and delights without the horror of long lines

Scarefest Scream Park, a seasonal Halloween amusement park near Detroit that draws over 80,000 visitors across September and October, was struggling with attraction queues that stretched up to three hours and harmed the guest experience. In 2020 Scarefest turned to Waitwhile’s virtual wait management platform—using Waitlist, SMS, and Analytics—to eliminate physical lines and better manage guest flow.

Waitwhile implemented a virtual queue with SMS notifications, two‑way messaging, and real‑time analytics so guests could enjoy the midway instead of waiting in line. The solution increased midway revenue by over 50%, produced a 179% year‑over‑year jump in 5‑star reviews, earned 79% guest approval for the virtual queue, and provided Scarefest with operational data to optimize staffing, ticket bundles, and peak‑hour communications.

Scarefest Scream Park

Lauren Marino

Operations Manager