Case Study: Civic Entertainment Group streamlines event guest flow with Waitwhile

Civic Entertainment Group unlocks flexibility with virtual queues using Waitwhile

Civic Entertainment Group, a full-service marketing, PR, and experience agency, needed a flexible queue management solution to manage crowds and guest flow across a wide variety of immersive events and activations. After evaluating Waitwhile’s virtual waitlist and personalized messaging features, they chose a system that could adapt to different event requirements while keeping the experience on-brand and easy for staff to learn.

Using Waitwhile, Civic Entertainment Group set up virtual queues with QR codes, SMS sign-up, accurate AI-powered wait times, and automated guest messaging, helping eliminate long in-person lines and reduce “anticipointment.” The results were smoother guest experiences, happier attendees, better brand interactions, and real-time analytics for planning; Civic also reported that brand ambassadors can be trained on Waitwhile in under 20 minutes.

Civic Entertainment Group

Daniel Higgins

Account Coordinator