Case Study: Purpose CPA achieves 90% payroll time savings and easy year-end with Wagepoint

The Payroll Purpose with Purpose CPA

Purpose CPA is a cloud-first accounting and advisory firm that champions "business consciousness," working with small and medium enterprises that aim to create positive social and economic impact. As tech-savvy former senior accounting professionals, the co‑founders wanted a payroll solution that met strict Canadian compliance needs and offered a modern user experience—something they hadn’t found in previous payroll apps.

They chose Wagepoint for its Canada-specific compliance, robust cloud features and straightforward QuickBooks Online integration. The switch delivered major efficiencies—about 90% time saved on payroll processing, automated T4s and year‑end reporting, simplified remittances (including WorkSafe), and reduced reconciliation—allowing Purpose CPA to include Wagepoint in client plans, lower administration costs, and redeploy time toward higher‑value compliance advice.

Purpose CPA

Matt Wong

Co-Founder and Advisor