Case Study: Pick a Bloom achieves 2,900 leads in 5 months with W3 Affinity’s marketing automation strategy

Pick a Bloom gains 2,900 leads in 5 months at $0.42 per lead with W3 Affinity

Pick a Bloom, a company selling wedding flowers online via Shopify, faced the challenge of generating sales leads cost-effectively in a crowded market. They engaged W3 Affinity, experts in Shopify and SEO, to develop a new strategy for low-budget lead generation after initial SEO efforts did not produce the desired growth.

W3 Affinity implemented a marketing automation solution centered on a custom flower cost calculator. This tool, integrated with Zapier and Active Campaign, captured leads and fed them into a targeted email drip campaign. This strategy generated over 2,900 leads at a remarkably low cost of $0.42 per lead and immediately increased high-value custom order requests by 500%, significantly driving sales for Pick a Bloom.

Pick a Bloom