Case Study: Mattress Outlet achieves 629% more conversions with W3 Affinity local ads

Mattress Outlet lowers cost per conversion by 88% with W3 Affinity

Mattress Outlet, a business with 30 physical locations, faced challenges with its digital advertising campaigns. Their cost per conversion was too high, and the campaigns were not generating the sales-related conversions they needed to drive in-store traffic. They engaged the vendor, W3 Affinity, to improve their Google Ads performance.

W3 Affinity implemented a strategy centered on Google local campaigns to promote Mattress Outlet's physical storefronts. This approach provided better conversion tracking for store visits and driving directions while significantly lowering costs. As a result, W3 Affinity increased the client's monthly conversions by 629% and lowered their cost per conversion by 88%, from $47.22 to $5.76.

Mattress Outlet