Case Study: VPI streamlines lead management with W-Systems and SugarCRM

VPI streamlines lead management and delivers outstanding customer experience with SugarCRM and Pardot Integration

VPI (Voice Print International) turned to W-Systems after years of using multiple legacy systems, including GoldMine CRM, left its teams without a standard sales process, accurate long-term forecasting, or website integration. The company needed a web-based platform that could unify departments, simplify reporting, and support better lead management.

W-Systems helped VPI implement Sugar Professional, integrating it with Pardot so website visitors automatically became leads in Sugar and connecting employees to InsideView for prospect insights. The result was a streamlined lead process, nearly 100% reduction in manual lead entry, 30% more time for face-to-face customer contact, improved forecasting accuracy, and better tracking of marketing ROI.

VPI

Patrick Botz

Vice President of Marketing