Case Study: Star Asia International achieves faster sales prospecting with W-Systems and SugarCRM

Star Asia, a Leader in Freight Forwarding Adopts Sugar for More Efficient Sales Prospecting

Star Asia International, Inc., a transportation and logistics company, needed a faster way to equip new sales reps with leads and opportunities. Working with W-Systems and SugarCRM, Star Asia wanted to reduce the time spent manually searching Datamyne customs data and integrate that information directly into its CRM.

W-Systems built custom Datamyne functionality in SugarCRM and loaded two years of customs data into the system, along with custom dashboards for account-level shipping insights. This gave reps one-click access to shipment details and helped management identify top opportunities and make better staffing decisions. The result was significantly less manual work, high CRM user adoption, and faster, more informed sales prospecting.

Star Asia International, Inc.

Chris Hope

VP of Sales