Case Study: Security Public Storage boosts lead capture and advertising ROI with W-Systems and SugarCRM

Security Public Storage Drives Lead Generation with SugarCRM

Security Public Storage (SPS), a family-owned self-storage company, needed to move away from paper-based processes that made it hard to capture leads, follow up consistently, and know which advertising channels were working. Working with W-Systems, SPS turned to SugarCRM to better manage customer information and improve lead tracking across its facilities.

W-Systems integrated SugarCRM with Twilio and SiteLink, added custom call tracking, and automated follow-up workflows. The solution helped SPS recapture about 60 hours per month, improved coaching for regional managers, increased call capture from a few hundred to 1,200–1,500 calls per month, and boosted advertising ROI by 600 percent.

Security Public Storage

Steven Ford

General Manager