Case Study: Rhino Steel Building Systems Improves Efficiency with Sugar and W-Systems

Rhino Steel Building Systems Improves Overall Efficiency with Sugar

Rhino Steel Building Systems, a manufacturer of pre-manufactured steel building kits, needed a better way to automate manual processes and improve the efficiency of its sales operations. After struggling with outdated workflows and low CRM adoption, the company turned to W-Systems and the Sugar CRM platform for a more flexible and affordable solution.

W-Systems customized Sugar to fit Rhino Steel Building Systems’ needs with features like web-to-lead forms, click-to-call, custom notes, PDF generation, and a jobs module. The new workflows improved user adoption, sped up lead response times from nearly a day to immediate follow-up, increased efficiency, and gave Rhino better reporting on marketing ROI to help allocate marketing dollars more effectively.

Rhino Steel Building Systems

Mat Brown

Vice President