Case Study: BASIC Streamlines CRM and Saves Time with SugarCRM and W-Systems

Removing the Barriers to Productivity with Sugar

BASIC, a Michigan-based integrated HR solutions provider, needed a more capable CRM after their previous system hit storage limits, support was unreliable, and customizations were difficult to manage. They partnered with W-Systems and chose SugarCRM to better support sales and marketing across multiple offices.

W-Systems implemented SugarCRM to unify workflows, improve integrations, and streamline key processes like email marketing, lead assignment, pricing, and proposal generation. BASIC cut proposal turnaround from about 24 hours to around 5 minutes, centralized pricing management, and improved territory-based lead routing and discount handling, delivering major time savings and better productivity.

BASIC

Anna Mulder

Marketing Manager