Case Study: Roxtec standardizes global sales and improves customer retention with W-Systems and Sugar Customer Journey Plug-In

Manufacturer Finds ‘Missing Piece’ of Sales Puzzle in CRM

Roxtec, a global provider of flexible modular cable and pipe seals, needed a better way to unify sales processes across 21 locations worldwide. Its teams were operating with different approaches, unclear stage definitions, and inconsistent priorities, making it difficult to maintain transparency, share information, and create a consistent customer journey. W-Systems supported Roxtec with Sugar CRM and a customer journey plug-in solution.

W-Systems helped Roxtec implement Sugar Professional with the Customer Journey Plug-In and marketing automation integrations to standardize sales stages, improve transparency, and eliminate information silos. The result was increased sales, improved customer retention, and a more coordinated sales process with clear next steps and better visibility for both managers and field teams.

Roxtec

Fredrik Hugosson

Global CRM Manager