Case Study: Military AutoSource streamlines global sales operations with W-Systems and Sugar

Leading Car and Motorcycle Seller Redlines Sales with Sugar

Military AutoSource, a leading seller of cars and motorcycles to U.S. military personnel, government contractors, and diplomats overseas, needed a modern CRM to replace its slow, homegrown desktop system. The company was struggling with data integrity issues, disconnected platforms, weak forecasting, and long onboarding times for new sales staff. W-Systems helped Military AutoSource evaluate CRM options and select Sugar Enterprise.

With W-Systems implementing Sugar Enterprise, Military AutoSource gained integrated CRM capabilities, including connections to Marketo, its IBM AS400 server, and proprietary quoting software. The solution improved data synchronization, contact tracking, mobile lead entry, and lead management standardization, while reducing CRM orientation time and eliminating mobile customization costs. Military AutoSource reported time-to-value of four months for its first business unit and said Sugar now serves as its corporate CRM, not just a pre-sales tool.

Military AutoSource

John Cannon

IT director