Case Study: Cireson saves money and streamlines CRM integration with W-Systems' Sugar Market

IT Provider Saves Money and Improves CRM Integration With Sugar Market

Cireson, a leader in Microsoft Cloud and Systems Center solutions, needed a better way to connect its CRM and marketing automation platform. Using HubSpot with SugarCRM required two third-party integration tools and still left the team with manual work and sync issues.

W-Systems’ Sugar Market helped Cireson replace the extra tools with a native SugarCRM integration, eliminating sync problems and simplifying lead follow-up, lead scoring, and reporting. The change saved Cireson more than $500 per quarter and improved alignment between Sales and Marketing through a more intuitive, automated workflow.

Cireson

Julie Feller

Direct Marketing Manager