Case Study: Searchmetrics doubles user adoption with SugarCRM and W-Systems

How Searchmetrics Uses Sugar to Increase User Adoption and Improve Campaign Performance

Searchmetrics, an SEO platform provider, was struggling to get value from Salesforce after three years of use. User adoption was low, reporting was unreliable, and the company lacked a clear CRM strategy, so it turned to W-Systems and SugarCRM for a more flexible and cost-effective solution.

W-Systems helped Searchmetrics build a customized Sugar instance integrated with Sage and Marketo, along with tailored forecasting, contracts, and call-creation tools. The result was much stronger adoption across the company, improved visibility into campaigns and finances, and a growing user base that increased from 70 to 200 employees, a 285% jump.

Searchmetrics

Christopher Simmons

Global CRM Manager & Operations