Case Study: AiTech boosts CRM utilization with Collabspot

How AiTech Used Collabspot to Triple CRM Usage

AiTech, a telecommunications company, faced a significant challenge with low CRM utilization. Their teams found the process of updating their SugarCRM system to be too time-consuming, which led to poor data entry and a lack of accurate reporting. Their SugarCRM integration partner, Brainsell, recommended they try a solution from the vendor W-Systems using their product, Collabspot.

By implementing W-Systems' Collabspot, which integrates directly with Gmail, AiTech made updating SugarCRM quick and easy for its sales and support reps. This solution dramatically increased their CRM utilization rate from 20% to over 80%. The result was that AiTech gained the ability to run accurate reports on key metrics like sales, customer churn, and growth, enabling better forecasting and collaborative work.

AiTech

Jonathan Phillips

Account Manager and Project Manager