Case Study: GS Marketing improves customer relationships with W-Systems and Sugar

GS Marketing Improves Customer Relationships with Sugar

GS Marketing, a full-service automotive marketing agency, needed a better way to manage customer information after an earlier CRM platform proved difficult to use, unstable, and incomplete for their needs. They were forced to rely on email accounts and spreadsheets to track support cases and product history, so they turned to W-Systems and Sugar to find a more user-friendly, flexible CRM that could be accessed by teams across the company.

W-Systems implemented a custom Sugar instance for GS Marketing, including tailored modules for campaigns, case management, product history, reporting, and an assessment tool that brought external marketing scores into Sugar. The solution improved cross-department communication, increased accountability, enabled remote access for field reps, and eliminated data entry mistakes by 100%, while helping GS Marketing streamline operations and better serve customers.

GS Marketing

Jackie Ferrara

Strategist of Account Services, Products, and Systems