Case Study: Strongwell Boosts Lead Generation and Marketing ROI with W-Systems Sugar Market

Fiberglass Manufacturer Lands $30k Quote Request From First Email

StrongWell, the world’s largest producer of pultruded fiber reinforced polymer, needed a more efficient and measurable way to manage inbound marketing. The company lacked reliable tracking for content downloads and email performance, and its marketing team had to manually share data with sales because its CRM, Microsoft Dynamics, was not integrated with its existing marketing automation platform. StrongWell turned to W-Systems’ Sugar Market to solve these challenges.

W-Systems implemented Sugar Market with Microsoft Dynamics CRM integration, real-time website tracking, email engagement reporting, and personalized nurture campaigns. The solution helped StrongWell qualify leads faster, improve alignment between marketing and sales, and send more targeted outreach from individual reps. Results included a quote request for a $30,000 project from the first nurture campaign, improved email opens, clicks, and ROI, and reduced time spent managing campaigns.

StrongWell

Barry Myers

Marketing Manager