Case Study: Education at Work boosts campaign performance with W-Systems and Act-On

Education at Work Uses Act-On’s Engagement Insights to Help Students Graduate Debt-Free

Education at Work, a nonprofit that helps students graduate debt-free by partnering with universities and businesses, needed a faster way to evaluate and optimize its many segmented marketing campaigns. W-Systems helped the team use Act-On’s Engagement Insights to make data-driven decisions without spending excessive time pulling and reviewing reports.

With W-Systems and Act-On’s Engagement Insights, Education at Work could quickly export performance data into pre-built Excel or Google Sheets templates to track emails, forms, media assets, and landing pages. The result was stronger campaign performance, including a 33% increase in media and form conversion rates and a 10% lift in email open rates, while also streamlining optimization across the marketing team.

Education at Work

Tanya Gantzer

Senior Vice President of Client, University and Marketing Development