Case Study: Pop! Promos achieves marketing efficiency and targeted campaign growth with W-Systems Sugar Market

Custom Promo Production Company Puts a Pop! in Their Marketing Strategy With Sugar Market

Pop! Promos, a fast-growing custom promo production company, needed a better way to manage marketing as its business expanded from a two-person startup to 25 employees. With too many manual processes and no marketing automation in place, the team turned to W-Systems’ Sugar Market to move beyond basic email marketing and improve segmentation across leads and customers.

Using W-Systems’ Sugar Market, Pop! Promos streamlined manual work, built marketing and sales-specific lead scoring and nurture programs, and sent highly targeted campaigns based on funnel stage and customer profile. The team now delivers 100,000+ targeted emails per week, and its use of Advanced Analytics has replaced manual Excel reporting, saving hours each week and improving campaign performance through better data-driven collaboration.

Pop Promos

Erin Reilly

Founder and CEO