Case Study: Bishop-Wisecarver achieves a 360-degree customer view with SugarCRM

Bishop Wisecarver Group Finds Its Sweet Spot with SugarCRM

Bishop-Wisecarver Group, a family of certified companies that engineers motion solutions and custom assemblies for manufacturers, needed a flexible CRM platform to gain deeper insight into its customer base and connect CRM data with other internal systems. The company turned to W-Systems’ SugarCRM solution to improve visibility and create a more complete view of customer interactions.

W-Systems helped Bishop-Wisecarver implement SugarCRM and integrate it with the company’s ERP and marketing automation platforms, giving sales teams real-time access to data in one place. As a result, Bishop-Wisecarver gained greater CRM transparency and a true 360-degree customer view, improving efficiency for sales and earning its internal CRM team the nickname “The Sweet Spot.”

Bishop-Wisecarver

Niegel Leoncio

CRM Manager & Developer