Case Study: Avery Dennison boosts lead nurturing and cuts costs with Act-On by W-Systems

Avery Dennison Streamlines Global Marketing and Communication Operations and Enhances Lead Nurturing with Act-On

Avery Dennison, a global leader in adhesive technologies and labeling solutions, was using Act-On but managing it in silos across nearly 50 offices worldwide. With each business unit running its own license and no shared visibility, the company faced inefficiencies, inconsistent brand execution, and difficulty building targeted, long-cycle nurture programs.

W-Systems helped Avery Dennison streamline Act-On by consolidating multiple instances into a parent/child account model, optimizing active contact pricing, and rolling out automated lead-nurturing programs with forms, scoring, and Salesforce integration. The result was a 37% reduction in costs, a 3x increase in email open rates, and a more efficient, brand-consistent marketing operation across business units.

Avery Dennison

James Moat

Director of Global Digital Corporate Communications