Case Study: Univenture improves CRM integration and sales efficiency with W-Systems GoldMine

An Updated Solution for Better Opportunities

Univenture, a global manufacturer of innovative media packaging solutions, needed a more advanced CRM that could connect with its accounting and manufacturing systems. Its existing CRM could not handle these integrations, so the company turned to W-Systems for help and selected GoldMine as the updated solution.

W-Systems managed the implementation and data migration from the old CRM to GoldMine, enabling Univenture’s sales team to access manufacturing and accounting data directly, complete quoting with QuoteWerks, use mobile access via wMobile, and track customer communications more easily. The result was a smoother workflow, fewer scheduling conflicts, and more time spent by sales staff engaging with customers and prospects.

Univenture

Michael Rader

Univenture